The buzz around the South Australian pop artist and songwriter Jess Day after she achieved national recognition with the release of singles ‘Why Is She So Beautiful?’ and ‘Rabbit Hole’, securing Feature Artist and rotation placements with triple j and Triple J Unearthed. Along with later single ‘Signals’, Jess’ profile continued to rise, her catalogue surpassing 1 million Spotify streams, and enjoying a particular peak with the release of ‘Affection’ in 2020, landing a Top 15 spot of the most airplay of Australian artists on national radio across the board.